Of course being new, that was something I really wanted to avoid. So I stayed clear of AdWords completely and opted for other means of traffic generation like blogging and article marketing.

Then of course I got into Andrew & Daryl Grant’s course which uses AdWords extensively in their business. I then decided that I better get into it and learn up.

They had recommended an e-book, Perry Marshall’s “Definitive Guide To AdWords”. Perry is widely regarded as the premier AdWords “Guru”. I immediately bought his e-book and poured through it. What I discovered after I implemented his lessons, really made me wish I had started sooner.

One of the first things that Perry teaches, is that there is a wrong way and a right way to set up an AdWords campaign. The wrong way is to just write and ad and put every keyword for your market to trigger that ad…WRONG.

The right way is to put your keywords into very tight groups. Where each group represents a unique mindset or topic within your market. That way you can right an ad that is highly related to the keywords in that group; increasing the probability of it being clicked by your target customer.

By just implementing this strategy alone, I believe is the main reason, I have continually managed to get average CTRs of 2% to 3% within the first week of launching campaigns (CTR is a Google metric of ad relevance).

There is of course so much more that he shares. That is why I really recommend his e-book if you want to get started with AdWords. But if you want to just get an idea of the value he can deliver, then click here to sign up for Perry’s free 5 day AdWords course.