I thought it was a very interesting interview. He talks about direct linking and how he still is able to employ this strategy despite restrictions from Google.

One golden nugget I found on the interview was on quality score. He goes through a very simple strategy of achieving good quality scores through a bidding technique that he uses.

I was also surprised to find that he doesn’t promote/utilize direct linking the way I thought he would. I had Chris pegged for someone that only uses direct linking. But he utilizes many other strategies as well e.g. squeeze pages, mini-websites.

He realizes that direct linking does work and that there are people that make a lot of money purely from just doing direct linking. But he also feels it is not the best way to develop long term stability for a niche you are promoting.

Check out the interview here.