The Courses That Started It All
In my last post I mentioned 2 courses I took that formed the way I do my business. And I thought I would just write a short post to give you an idea about them (not intended as a comprehensive review).
To me they are both very similar in that both use surveys and AdWords as the main part of their strategy. But they differ in the extent they use surveys.
The Grant’s use surveys in a very easy and basic way to scope out their markets needs. Which is great for beginners and those looking for faster results from surveys.
But Glenn’s course goes far greater into detail on how to use surveys. He teaches a very specific process which allows you to be very laser precise about what your market wants. His process involves you getting in touch with your “Inner Geek” as you will be analyzing a significant amount of numbers/information; his process also requires more time in getting the results required from surveys.
If I had to sum it up for you; both have their merits and have helped people be successful. It depends which one suits you best.
I started with the Grant’s course which really formed the basics of how I do business on the Internet now. Their course is really targeted towards the beginner, it includes weekly emails that carry you through their process. I found these really helpful because they really do give assistance from beginning to end. In addition, you are entitled to 4 hours worth of one on one consulting time for Q & A, which can be very valuable to the new kid on the block.
Then I came across Glenn’s course and was blown away by his success rate of how he enters markets. But to be honest with you, it took me weeks to decide to purchase his course, because it was on the high side. Once I did, I was amazed at the amount of material that was included (there was a lot!). His course is targeted towards existing marketers (and perhaps really aggressive newbies). I think even existing marketers will have a challenge understanding his method right away. And as I mentioned earlier, his method involves a lot of work. More work than most marketers are willing to do, but in my opinion well worth it.