There is something that I have been realizing for  a while now (and so have a lot of others, most long before I did) and that is…video is huge to getting your rankings up. I am looking to putting a lot more focus on this in the future. Not only on this website but also on my business websites too.

I stumbled on this blog post yesterday on how to get started on YouTube SEO by Jason Dodd on affilorama.com. Check out an excerpt below.

=====

First, when optimising a video for keyterms, make sure relevant keyterms are used in the video titles, descriptions, tags, keyterms and even the video file name.

• Video Title – The video title, like with web pages, is the most important aspect of search engine optimisation because it defines the entire media and the page it is housed on. Links to the video page throughout YouTube will include the title text and inbound links, if they are built, should also represent the title.
• Video Description – Think of the video description as an effective compliment to the title tags in video SEO. Make sure that the description actually describes the video and also uses specific terms you want to rank for.
• Video Tags – Think of the ability to tag videos when uploading to YouTube or other video sharing sites as a powerful version of the meta keyword tag in traditional SEO. However, like Flickr and Delicious, these tags serve as navigational and categorising tools which define not only the video, but the groups it is related to. Tags also help the videos appear under the related videos sections of other works on YouTube, so this even makes them more valuable as YouTube will suggest the video after and during the viewing of other related works.
• Uploading Videos – Use a tool such as TubeMogul for uploading videos. TubeMogul provides a quick access to quite a number of well known video hosting services, including MySpace, Yahoo!, Howcast, Viddler, Crackle, Revver, Dailymotion, YouTube and others.
• Create a Personality – It’s more likely you’ll get followers (subscribers) to your YouTube channel if you build a rapport with your audience. Think about your target market and appeal to their wants, needs or sense of humour. You don’t need the charm of george Clooney to win fans – just be passionate and enthusiastic about your subject and the rest will take care of itself.

=====

Read the whole blog post here. I will be creating a video on how you can do the above some time this week. So stay tuned.

Tags: SEO, Video, YouTube